See, this is the kind of stuff that just bugs me.
Look, he writes fairly well about college football. I love college football and value his coverage. When it comes to hockey, the NHL or the basic tenants of marketing…not so much.
I love how journalists, who have absolutely zero marketing acumen, make statements that a Junior in any Business school in the country would NOT make.
What difference does it make whether the Blues drew 14,190 for their game with the Avs? Perhaps, the Blues have set 14,000 as their attendance low-point and their tickets are priced accordingly.
If the Blues drew 14,190 for their Thursday night game with the Avs and the average ticket price was $105.84, they gross was $1,501,869.60.
What if the Blues lowered their average ticket price $15 and drew 16,000, would this college football writer post the same tweet about attendance? No. Absolutely not.
However, the Blues would gross $48,000 less. Yes, perhaps the additional 1,810 attendees would spend an average of $26 on concessions to make up the difference. But, concessions require high volume in order to turn a profit. Professional sports teams would rather maximize ticket revenue than maximize concessions.
So, attendance, once a team is over about 70% of capacity, probably doesn’t matter that much.
This has been my argument about an NHL team in Kansas City for YEARS. Entertainment hosts on sports radio stations made stupid comments that Kansas City couldn’t support an NHL team because the average NHL ticket price was too high. As if the NHL sets the ticket prices. Ticket prices are driven solely by what the local market can bear. If an NHL team in Kansas City can maximize their revenue with $85 average tickets, then the tickets will be $85. If they can maximize their revenue with $60 tickets, then the average ticket price will be $60.
So, if you are talking to someone who says, “An NHL (or NBA) team won’t work in Kansas City because the ticket prices are too high”, then walk away because you are talking to an idiot.
I think the thing that bothers me the most about this series of tweets is that the Kansas City Star earlier this year published a story about dynamic ticket pricing and how it is helping the Royals. Here is an article from Forbes.
The Blues probably use Qcue, since the Cardinals use them. I’d bet that, with dynamic ticket pricing, 14,190 created very healthy revenue for the Blues. I bet a Thursday night game with the Panthers would be cheaper, may draw more fans and, in the end, generate less revenue.
Once again, a journalist in Kansas City falls flat when tweeting about hockey. I’m torn. On one hand, it’s nice that someone locally watches hockey. On the other hand, I wish someone locally would write INTELLIGENTLY about hockey.
And, no, Kansas City wouldn’t outdraw St. Louis on a Thursday night in November. Columbus, Phoenix, Miami…maybe. St. Louis…no.